haku: @indexterm SEGMENTATION / yhteensä: 227
viite: 63 / 227
| Tekijä: | Clark, J. |
| Otsikko: | Connecting with consumers |
| Lehti: | Admap
2004 : SEP, VOL. 39:8 (453), p. 20-22 |
| Asiasana: | consumer expectations customer relations segmentation |
| Kieli: | eng |
| Tiivistelmä: | It is argued in this article that customer segmentation without real insight fails to meet customer expectations. |
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