haku: @indexterm SEGMENTATION / yhteensä: 227
viite: 61 / 227
Tekijä: | Sister, L. van |
Otsikko: | The secret of multi-branding |
Lehti: | Admap
2004 : NOV, VOL. 39:10, (455), p. 15-17 |
Asiasana: | brands brand valuation segmentation strategy |
Kieli: | eng |
Tiivistelmä: | Multi-branding is the most popular brand strategy and a valuable way to grow business. Proper segmentation, and attention to every brand, are the keys. |
SCIMA