haku: @indexterm SEGMENTATION / yhteensä: 227
viite: 56 / 227
| Tekijä: | Andreu, L. (et al.) |
| Otsikko: | Market segmentation by motivations to travel: British tourists visiting Turkey |
| Lehti: | Journal of Travel & Tourism Marketing
2005 : VOL. 19:1, p. 1-14 |
| Asiasana: | tourism segmentation UNITED KINGDOM Turkey |
| Kieli: | eng |
| Tiivistelmä: | This study has two objectives: to explore the primary reasons affecting British tourists' decision making while taking a summer holiday in two resorts and to identify customer segments. Results showed that five segments were found: fuzzy tourists, recretional-type, active, escape seekers and relax-quiet tourists. |
SCIMA