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| Tekijä: | Tsiotsou, R. Vasioti, E. |
| Otsikko: | Satisfaction: a segmentation criterion for "short-term" visitors of mountainous destinations |
| Lehti: | Journal of Travel & Tourism Marketing
2006 : VOL. 20:1, p. 61-73 |
| Asiasana: | consumer satisfaction segmentation tourism travel |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses the "short-term" visitors of mountainous destinations. The authors aim to (a) develop a measurement instrument on "short-term" visitors satisfaction and (b) to segment "short-term" visitors of mountainous destinations based on their satisfaction. 115 individuals, who had participated in a three-day trip on the mountainous region of Hepeiros answered a questionnaire on the last day of the trip.A factor analysis followed by a cluster analysis on satisfaction was performed for identifying distinct tourist segments. Also a Multivariate Analysis of Variance was employed to better describe the segments using demographics and physical activities as the dependent variables. |
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