haku: @indexterm SEGMENTATION / yhteensä: 227
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| Tekijä: | Juwaheer, T. D. |
| Otsikko: | Using service quality expectations as a criterion to segement international tourists in the hospitality industry: an outlook of hotels of Mauritius |
| Lehti: | Journal of Travel & Tourism Marketing
2006 : VOL. 21:2/3, p.1-18 |
| Asiasana: | service quality tourist industry segmentation |
| Vapaa asiasana: | demographic characteristics |
| Kieli: | eng |
| Tiivistelmä: | This study reports findings relating to the possibility of classifying international tourists on the basis of their quality expectations in hotels of Mauritius, an economy where tourism plays a crucial role in reducing the Balance of Payments deficit problem. It highlights some empirical considerations when using service quality as a basis for market segmentation. The study indicates that the segmentation proposed is operational and that, in general, the aspects for which the customers have greater expectations are those which influence their satisfaction to a greater extent. |
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