haku: @indexterm SEGMENTATION / yhteensä: 227
viite: 220 / 227
Tekijä: | Domzal, T. J. Kernan, J. B. |
Otsikko: | Television audience segmentation according to need gratification. |
Lehti: | Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 37-49 |
Asiasana: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR SEGMENTATION |
Kieli: | eng |
Tiivistelmä: |
SCIMA