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| Tekijä: | Kannan, P. K. Chang, A-M. Whinston, A. B. |
| Otsikko: | Marketing information on the I-Way |
| Lehti: | Communications of the ACM
1998 : MAR, VOL. 41:3, p. 35-43 |
| Asiasana: | INTERNET INFORMATION MARKETING CUSTOMERS |
| Kieli: | eng |
| Tiivistelmä: | The Internet, information superhighway, or I-Way, is revolutionizing the ways in which service and products are marketed to customers. Its impact is rapidly transcending the traditional distribution channel functions, providing access to geographically diverse communities and customer groups. Instantaneous exchange of up-to-date information on services, products, and market transactions is facilitated. Also, information collection about customer communities' specific needs, interest and demographics is easier than before. |
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