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| Tekijä: | Benassi, P. |
| Otsikko: | TRUSTe: an online privacy seal program |
| Lehti: | Communications of the ACM
1999 : FEB, VOL. 42:2, p. 56-59 |
| Asiasana: | COMMUNICATIONS INDUSTRY PRIVACY COMPUTERS |
| Kieli: | eng |
| Tiivistelmä: | A trustmark displayed on a home page informs visitors of the security practices conducted at the site. According to a recent Business Week/Harris survey Ä1Å, privacy is the number one consumer issue facing the Internet - ahead of ease-of-use, spam, security, and cost. By disclosing a site's privacy practices, content providers will significantly ease consumer privacy concerns and build a more trusting environment for online transactions. |
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