haku: @journal_id 1325 / yhteensä: 228
viite: 107 / 228
Tekijä: | Singh, S. N. Dalal, N. P. |
Otsikko: | Web home pages as advertisements |
Lehti: | Communications of the ACM
1999 : AUG, VOL. 42:8, p. 91-98 |
Asiasana: | Advertising Internet USA |
Vapaa asiasana: | Web sites Home pages |
Kieli: | eng |
Tiivistelmä: | Viewing an organization's home page as its most important online advertisement has profound implications for how home pages are designed, tested, and evaluated. |
SCIMA