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| Tekijä: | Bellman, S. Lohse, G. Johnson, E. |
| Otsikko: | Predictors of online buying behavior |
| Lehti: | Communications of the ACM
1999 : DEC, VOL. 42:12, p. 32-38 |
| Asiasana: | CONSUMER BEHAVIOUR FORECASTING MARKETING ELECTRONIC COMMERCE |
| Vapaa asiasana: | E-COMMERCE |
| Kieli: | eng |
| Tiivistelmä: | Consumers worldwide can shop online 24 hours a day, seven days a week, 365 days a year. Some market sectors, incl. insurance, financial services, computer hardware and software, travel, books, music, video, flowers, and automobiles, are experiencing rapid growth in online sales. With projections that the Internet will generate consumer and business-to-business sales in excess of $294 billion by 2002, online retailing raises many questions about how to market on the Net. |
SCIMA