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| Tekijä: | Choi, C. J. Dassiou, X. Gettings, S. |
| Otsikko: | Herding behaviour and the size of customer base as a commitment to quality |
| Lehti: | Economica
2000 : AUG, VOL. 67:267, s. 375-398 |
| Asiasana: | Organizational behaviour Consumer information Consumer research Service management |
| Kieli: | eng |
| Tiivistelmä: | The authors examine the behaviour of a potential customer who does not know how many of her predecessors decided no to purchase the product. They show that, ceteris paribus, a smaller (larger) customer base increases the likelihood of a positive (negative) cascade. |
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