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| Tekijä: | Chapman Wood, R. Hamel, G. |
| Otsikko: | The World Bank's innovation market |
| Lehti: | Harvard Business Review
2002 : NOV, VOL. 80:11, p. 104-108, 110, 112-113 |
| Asiasana: | Innovation Markets Banks Funds Aid Case studies |
| Kieli: | eng |
| Tiivistelmä: | Whether you're fighting global poverty or launching new products, you need to build a pipeline of smart, practical ideas. Here's how the World Bank did it. This article describes how the new-products team brainstormed to create a market for ideas, how it got senior management's support, and how it has expanded on the original concept for these innovation marketplaces. |
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