haku: @indexterm children / yhteensä: 229
viite: 142 / 229
| Tekijä: | McNeal, J. U. |
| Otsikko: | Planning priorities for marketing to children |
| Lehti: | Journal of Business Strategy
1991 : MAY-JUN, VOL. 12:3, p.12-15 |
| Asiasana: | MARKETING PLANNING CHILDREN MARKET SEGMENTATION STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Children, if treated right today, can contribute substantially to the future success of a business when they reach their peak buying period as adults. They are actually three markets in one: a primary market, an influence market, and a future market. It is suggested, that companies formulate an integrated strategy to focus on all three areas. If a company is not targeting children as one more of the three markets, but plans to, guidelines could help lay the groundwork for a marketing approach. |
SCIMA