haku: @indexterm children / yhteensä: 229
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| Tekijä: | VanEura, J. |
| Otsikko: | Advertising's impact on children as a function of viewing purpose |
| Lehti: | Psychology and Marketing
1995 : AUG, VOL. 12:5, p. 423-432 |
| Asiasana: | CHILDREN INFORMATION DEVELOPMENT |
| Kieli: | eng |
| Tiivistelmä: | Children's purpose for watching specific commercials affects the impact of the advertising. Viewing commercials for information, either factual or affective , and perceived relevance, as well as attention, are important conditions for behavioral effect. These factors interact with developmental, gender, racial, and cultural variables, to contribute to a differential impact of advertising on these subgroups. |
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