haku: @indexterm children / yhteensä: 229
viite: 99 / 229
| Tekijä: | Dubow, J. |
| Otsikko: | Advertising recognition and recall by age--including teens |
| Lehti: | Journal of Advertising Research
1995 : SEP-OCT, VOL. 35:5, p. 55-60 |
| Asiasana: | ADVERTISING RESEARCH CHILDREN RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Published information on memory for advertising as a function of age appears to be limited to younger (18 to 34) versus older (35 plus) and to the "day-after recall" measure. Additional data from three copytesting companies adds the brand recall and recognition measures to the literature - and adds data for teenagers. Memory for advertising is found to vary as a function of age across all three measures: For each measure, young adults remember advertising better than older adults, and teens remember advertising better than young adults. |
SCIMA