haku: @indexterm children / yhteensä: 229
viite: 88 / 229
| Tekijä: | Bergler, R. |
| Otsikko: | The effects of commercial advertising on children |
| Lehti: | International Journal of Advertising
1999 : VOL. 18:4, p. 411-425 |
| Asiasana: | ADVERTISING INDIVIDUAL BEHAVIOUR CHILDREN |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates research into the effects of advertising on children in the light of public concern. Previous studies have not been able to prove a direct and exclusive link between advertising and juvenile purchasing. A number of studies show that the most important influences on a wide range of kids' attitudes are parental, family, peer group and other social factors. |
SCIMA