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| Tekijä: | Nairn, A. Fine, C. |
| Otsikko: | Who's messing with my mind? |
| Lehti: | International Journal of Advertising
2008 : VOL. 27:3, p. 447-470 |
| Asiasana: | marketing advertising ethics research young people children |
| Kieli: | eng |
| Tiivistelmä: | The debate around the ethics of advertising (henceforth as: adv-g.) to children usually centres on the age at which children are developed enough to understand the persuasive intent of marketing messages and to critically evaluate them. This paper argues that this debate needs urgent updating by recent and significant findings of psychology and neuroscience. It is found that judgements and behaviours, incl. those relating to consumption, can be strongly influenced by implicitly acquired affective associations, rather than through consciously mediated persuasive information. Contemporary adv-g. formats typically targeted at children are especially likely to 'implicitly persuade' in this way. The implications for the ethical and empirical agenda are profound etc. |
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