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Tekijä: | Roedder, D. L. Sternthal, B. Calder, B. J. |
Otsikko: | Attitude-behavior consistency in children's responses to television advertising. |
Lehti: | Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 337-349 |
Asiasana: | TELEVISION ADVERTISING CHILDREN CONSUMER ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA