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| Tekijä: | |
| Otsikko: | Children's books and magazines. |
| Lehti: | Market Research Great Britain
1988 : MAY, VOL. 29, p. 1-9 |
| Asiasana: | PUBLISHING INDUSTRY CHILDREN MARKET RESEARCH UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the UK market for children's books and magazines. The main characteristics of the sector are summarized. Consumer trends are outlined. The level of book readership is analysed and compared with other activities. Children's lifestyle is examined. Sources of purchase are discussed. Consumer attitudes are described. Market sectors are identified and analysed. Data are presented about sales. The teenage press is examined and found to be highly competitive. Sales of teenage magazines are evaluated. Readership profiles are outlined. |
SCIMA