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| Tekijä: | |
| Otsikko: | Baby care products |
| Lehti: | Market Research Great Britain
1990 : MAR, VOL. 31:3, p.1-10 |
| Asiasana: | BABY EQUIPMENT INDUSTRY COTTON INDUSTRY DEMOGRAPHY CHILDREN PRODUCTS MARKETS BRANDS |
| Kieli: | eng |
| Tiivistelmä: | The baby care market is split into four product sectors: cotton wool and wipes, baby toiletries, nappy creams, sterilising products. Prior to 1983, the UK market for baby care products was suppressed by the modest birth rate. Actual and projected birth averages 1981-2021 support a generally optimistic attitude to the size of the baby population. Retail sales data 1984-1989 are presented and analyzed. The most important brands and manufacturers are briefly reviewed. Advertising expenditure on baby care products for the year 1989 is shown. Trends over the next five years are described and discussed. In spite of a recent growth from adult usage of baby products, as a whole the sector should remain fairly flat into the 1990s. |
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