haku: @author Desarbo, W. S. / yhteensä: 23
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| Tekijä: | Desarbo, W. S. |
| Otsikko: | A saptial interaction model for deriving joint space maps of bundle compositions and market segments from pic-any/J data : an application to new product options. |
| Lehti: | Marketing Letters
1996 : MAR, VOL. 7:2, p. 131-145 |
| Asiasana: | MARKET SEGMENTATION PRODUCTS CONSUMERS HIGH TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: |
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