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| Tekijä: | Dolainski, S. |
| Otsikko: | Global language training: are expatriates getting lost in the translation? (Auslandsfiliale) |
| Lehti: | Workforce
1997 : FEB, VOL. 76:2, p. 32-34,36,38-39 |
| Asiasana: | |
| Vapaa asiasana: | PERSONALAUSBILDUNG, PERSONALEINSATZ, PLANUNG |
| Kieli: | eng |
| Tiivistelmä: | English is no longer considered the universal language of business anymore. The language of business in the global marketplace is whatever the customer speakes. But more often than not, when business professionals take expatriate assignments, they often do not commit to learning the native language before they ship off. The author points out why a company cannot afford this monolinguistic "faux pas" and what international HR managers need to do to prepare expatriates for trips abroad and for global visitors. |
SCIMA