haku: @author Souder, W. E. / yhteensä: 23
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| Tekijä: | Souder, W. E. Buisson, D. Garrett, T. |
| Otsikko: | Success through customer-driven new product development: A comparison of U.S. and New Zealand small entrepreneurial high technology firms |
| Lehti: | Journal of Product Innovation Management
1997 : NOV, VOL. 14:6, p. 459-472 |
| Asiasana: | NEW PRODUCTS PRODUCT DEVELOPMENT CUSTOMERS SUCCESS HIGH TECHNOLOGY SMALL BUSINESS |
| Kieli: | eng |
| Tiivistelmä: | Small entrepreneurial firms often play a large role in developing innovative products. Managers from firms of all sizes may gain usefull insights by examining the new-product development (NPD) practices of these small technology-based firms. This paper describes the results of a study that compares the relative NPD proficiency of small technology based firms in the USA and New Zealand. The result indicate that respondents from the two countries differ in terms of the focus of their NPD management systems and the manner in which they strive to achieve success. |
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