haku: @indexterm OUTDOOR ADVERTISING / yhteensä: 23
viite: 4 / 23
| Tekijä: | Bell, N. |
| Otsikko: | Digital screen advertising |
| Lehti: | Admap
2004 : VOL. 39:1, p. 27-29 |
| Asiasana: | Advertising Digital technology Outdoor advertising Retailing |
| Kieli: | eng |
| Tiivistelmä: | The article examines how the in-store screen medium is developing in the retail world. The author concentrates to describe the digital screen advertising and the environment reacting to it. |
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