haku: @author Lambert, D. M. / yhteensä: 23
viite: 13 / 23
| Tekijä: | Lambert, D. M. Bennion, M. L. Taylor, J. C. |
| Otsikko: | Solving the small order problem. |
| Lehti: | International Journal of Physical Distribution and Materials Management
1983 : VOL. 13:1, p. 33-46 |
| Asiasana: | MARKETING PROFITABILITY DISTRIBUTION COSTS EFFICIENCY SALES MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Since achievement of the desired growth rate in corporate profitability is becoming increasingly difficult, management must search for ways to improve the efficiency of existing operations. One area of significant potential is small order problem. Small orders may represent a large percentage of sales volume, and therefore become on obstacle to channel efficiency and a drain on corporate profitability. Evaluation of the extent of an acceptable minimum order quantity can result in a significant improvement in profitability for the corporation and its partners in the channel of distribution. |
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