haku: @author Kanter, R. M. / yhteensä: 23
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| Tekijä: | Kanter, R. M. |
| Otsikko: | Swimming in newstreams: mastering innovation dilemmas. |
| Lehti: | California Management Review
1989 : SUMMER, VOL. 31:4, p. 45-69 |
| Asiasana: | INNOVATION MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Pressures to innovate confront businesses with a demanding balancing act. While cought up in the mainstream, they must also generate "newstreams". Today, mainstream businesses can easily stagnate. Thus companies must explore opportunities to pioneer in new directions, seek innovations that will improve or even transform the mainstream. Many companies are extending opportunities for new venture development well beyond the R and D department and opportunities for new venture development well beyond the acquisition specialists. Eight different approaches to newstreams in eight companies are examined and their challenges to management are described. It is shown how inventors and developers can cooperate with investors. |
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