haku: @indexterm OUTDOOR ADVERTISING / yhteensä: 23
viite: 19 / 23
Tekijä: | Kist, H. |
Otsikko: | Aussenwerbung - Buntes Bild auf Deutschlands Strassen Plakat - Poster - Affiche - Leucht- und Verkehrsmittel-Werbung - Banden-Werbung |
Lehti: | Marketing Journal
1989 : JUN/JUL, VOL. 22:3, p.274-281 |
Asiasana: | MARKETING ADVERTISING OUTDOOR ADVERTISING FEDERAL REPUBLIC OF GERMANY |
Kieli: | ger |
Tiivistelmä: | The author calls the reader's attention to the fact that walking in the streets of a city in the German Federal Republic one is exposed to the influence of advertisements from several sides. She classifies the different advertisement possibilities and concludes that as a consequence of the foreign advertisement customs Germans are to loosen their restrictions on outdoor advertisement as well. |
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