haku: @indexterm OUTDOOR ADVERTISING / yhteensä: 23
viite: 13 / 23
Tekijä: | Guillee, P. |
Otsikko: | Convergences et divergences media en Europe. |
Lehti: | Revue Francaise du Marketing
1991 : NOV-DEC, 130, p.59-68 |
Asiasana: | EUROPE TELEVISION RECEIVERS INDUSTRY MEDIA COVERAGE NEWSPAPER INDUSTRY OUTDOOR ADVERTISING ADVERTISING EXPENDITURE |
Kieli: | fre |
Tiivistelmä: |
SCIMA