haku: @indexterm SERVICE MARKETING / yhteensä: 230
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Tekijä: | Dinan, C. |
Otsikko: | Social marketing and sustainable tourism - is there a match? |
Lehti: | International Journal of Tourism Research
2000 : JAN-FEB, VOL. 2:1, p. 1-14 |
Asiasana: | Tourism Tourist industry Service marketing Social environment United Kingdom |
Kieli: | eng |
Tiivistelmä: | This paper argues that the tools and techniques of social marketing may have much to offer tourism organisations seeking a more sustainable approach to their market. This conclusion is based on the findings of s survey of 540 visitors to the South West of England that revealed a link between key behavioural motivations and the degree of sustainability motivations and the degree of sustainability exhibited. |
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