haku: @indexterm SERVICE MARKETING / yhteensä: 230
viite: 39 / 230
Tekijä: | Gallarza, M. G. Saura, I. G. Garci, H. C. |
Otsikko: | Le marketing des services comme approche analytique dans la recherche touristique |
Lehti: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
2000 : VOL. 55:3, p. 54-66 |
Asiasana: | Tourism Tourist industry Travel Service marketing |
Kieli: | fre |
Tiivistelmä: | The authors consider service marketing as an interesting approach from an intradisciplinary perspective. They think that it could be an instrument for a better understanding of tourism. |
SCIMA