haku: @indexterm SERVICE MARKETING / yhteensä: 230
viite: 35 / 230
Tekijä: | Wood, S.D. |
Otsikko: | Services marketing: getting more and better business from service customers |
Lehti: | Marketing Management
2000 : FALL, VOL. 9:3, p. 10-11 |
Asiasana: | CUSTOMERS GROWTH SERVICE MARKETING STRATEGY |
Kieli: | eng |
Tiivistelmä: | This article represents four steps necessary to achieve higher customer-delivered value: 1) Get executive support; 2) Focus on the best; 3) Enable your workforce; 4) Reward greater value. |
SCIMA