haku: @indexterm Service marketing / yhteensä: 230
viite: 22 / 230
| Tekijä: | Gray, B. J. Hooley, G. J. |
| Otsikko: | Guest editorial: Market orientation and service firm performance - a research agenda |
| Lehti: | European Journal of Marketing
2002 : VOL. 36:9-10, p. 980-988 |
| Asiasana: | MARKET ORIENTATION SERVICE INDUSTRIES SERVICE MARKETING PERFORMANCE APPRAISAL |
| Kieli: | eng |
| Tiivistelmä: | Market orientation is a corner-stone of marketing and management strategy. However, relatively little research has been conducted into the relationship between market orientation and performance in the context of services firms. This is surprising, given the rapid growth of the services sector in the past 30 years, and its importance as a source of job creation and wealth. This paper reviews the major research themes relating to market orientation and service firm performance and suggests an agenda for future research to improve the authors' understanding of this important marketing and management issue. The service sector is an increasingly important source of job creation and economic wealth, and accounts for more than 75 per cent of the GDP of many developed economies. |
SCIMA