haku: @indexterm Service marketing / yhteensä: 230
viite: 21 / 230
| Tekijä: | Rasper, H. |
| Otsikko: | Culture and leadership in market-oriented service organisations |
| Lehti: | European Journal of Marketing
2002 : VOL. 36:9-10, p. 1047-1057 |
| Asiasana: | MARKET ORIENTATION SERVICE MARKETING LEADERSHIP CORPORATE CULTURE LEARNING ORGANIZATIONS |
| Kieli: | eng |
| Tiivistelmä: | The fields of market orientation and services marketing are still rather new domains of scientific research. It appears that they have quite a few challenging topics in common. This paper combines some of those topics. It focuses on the culture of market-oriented services organisations and the leadership styles that may belong to such a culture. An open culture which is reflected in clarity in marketing goals and a strong drive to be the best (deliver superior value or quality) are the essential features of such a culture. This calls for achievement- oriented leaders who care about people. The paper provides a substantial list of references on this subject. |
SCIMA