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| Tekijä: | Fiore, A. M. Yah, X. Yoh, E. |
| Otsikko: | Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences |
| Lehti: | Psychology & Marketing
2000 : JAN, VOL. 17:1, p. 27-54 |
| Asiasana: | SHOPS PRODUCTS SHOPPING CONSUMER BEHAVIOUR PSYCHOLOGY EXPERIENCE |
| Kieli: | eng |
| Tiivistelmä: | This paper investigates the effects of atmospherics on approach responses toward a product and pleasurable experiences. Also the mediating effects of sensory, affective and cognitive pleasure on aproach responses toward a product were investigated. |
SCIMA