haku: @indexterm Economic efficiency / yhteensä: 231
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| Tekijä: | Brunn, P. Jensen, M. Skovgaard, J. |
| Otsikko: | E-marketplaces: crafting a winning strategy |
| Lehti: | European Management Journal
2002 : JUN, VOL. 20:3, p. 286-298 |
| Asiasana: | Electronic commerce Market research Market conditions Economic efficiency |
| Kieli: | eng |
| Tiivistelmä: | Little theoretical work has been done that truly helps e-marketplace managers understand and craft strategy. To help fill this gap the Temple Framework, which is introduced in thius article, has been developed. This theoretical framework explains how e-marketplaces, in order to achieve success, must create a powerful setup and meet the challenge of building liquidity and capturing value. |
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