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| Tekijä: | George Tompkins, P. |
| Otsikko: | Web-empowered selling |
| Lehti: | Admap
2004 : VOL. 39:1, p. 24-26 |
| Asiasana: | Advertising Consumer satisfaction Experience Internet |
| Kieli: | eng |
| Tiivistelmä: | The article describes how a well-conceived website network can provide customers with a seamless and satisfying purchase experience. The author argues that a well developed product's website can reinforce customer's positive experience of the brand. |
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