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Tekijä: | Lagier, J. Godey, B. |
Otsikko: | A scale for measuring aesthetic style in the field of luxury and art products |
Lehti: | International Journal of Arts Management
2007 : WINTER, VOL. 9.2, p. 39-50 |
Asiasana: | art experience luxury goods styles |
Kieli: | eng |
Tiivistelmä: | This paper presents certain characteristics shared by luxury and art products that have given rise to a renewal of approaches in consumer behaviour. The authors introduce the concepts of "aesthetic perception and experience", then propose a perceptual framework for analysing the consumption of luxury and art products. A scale of aesthetic style based on comparative analysis of these two product categories is developed. |
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