haku: @indexterm Personality measurement / yhteensä: 233
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| Tekijä: | Blackston, M. |
| Otsikko: | Can advertising pre-tests predict the longevity of advertising effects? |
| Lehti: | Marketing and Research Today
1996 : FEB, VOL. 24:1, p. 11-17 |
| Asiasana: | ADVERTISING EFFECTIVENESS ADVERTISING RESEARCH PERSONALITY MEASUREMENT INDIVIDUAL PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA