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| Tekijä: | Kuester, S. (et al.) |
| Otsikko: | Verteidigungsstrategien gegen neue Wettbewerber: Bestandsaufnahme und empirische Untersuchung |
| Lehti: | Zeitschrift für Betriebswirtschaft
2001 : OCT, VOL. 71:10, p. 1191-1215 |
| Asiasana: | Competition Personality measurement |
| Kieli: | ger |
| Tiivistelmä: | This article investigated established competitors' retaliation strategies against new product entries as a multi-dimensional construct in order to gain a more comprehensive understanding of the nature of defense mechanisms. Results emphasize the importance of the rival product's innovativeness in generating a reciprocal retaliation (a move in kind), although innovativeness slows the incumbent's reaction time considerably. |
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