haku: @indexterm Personality measurement / yhteensä: 233
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| Tekijä: | Clark, T. |
| Otsikko: | International marketing and national character : a review and proposal for an integrative theory. (!Cross-cultural studies) |
| Lehti: | Journal of Marketing
1990 : OCT, VOL. 54:4, p. 66-79 |
| Asiasana: | CONSUMER BEHAVIOUR INTERNATIONAL MARKETING PERSONALITY MEASUREMENT CULTURE |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA