haku: @indexterm CONSUMER INFORMATION / yhteensä: 234
viite: 20 / 234
| Tekijä: | Kaufman-Scarborough, C. |
| Otsikko: | Seeing Through the Eyes of the Color-Deficient Shopper: Consumer Issues for Public Policy |
| Lehti: | Journal of Consumer Policy
2000 : VOL. 23:4, p. 461-492 |
| Asiasana: | CONSUMERS PUBLIC POLICY CONSUMER INFORMATION |
| Kieli: | eng |
| Tiivistelmä: | The need for understandable consumer information is critical in today's complex shopping environment. New sources of information emerge on almost a daily basis, yet portions of many messages go unnoticed or are misunderstood. Many persons have impaired or limited perceptual abilities as part of congenital or illness- related conditions, yet their specific experiences, problems and needs have been infrequently addressed. In the present study, the author examines color-deficient vision and its impacts upon consumer emotions, enjoyment, efficiency, and safety-related aspects of shopping, product use, and advertising comprehension. The responses of actual color- deficient shoppers are examined for common problems, and implications are given for public policy. |
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