haku: @journal_id 1738 / yhteensä: 235
viite: 165 / 235
| Tekijä: | Miller, M. (et al.) |
| Otsikko: | Building a foundation for innovation at Sainsbury's |
| Lehti: | Knowledge Management Review
2003 : JUL/AUG, VOL. 6:3, p. 12-15 |
| Asiasana: | Knowledge management Marketing Innovation Customers Service Internet Companies Retailing United Kingdom USA |
| Vapaa asiasana: | WWW |
| Kieli: | eng |
| Tiivistelmä: | In 2000, Sainsbury's launched a business transformation program to move the supermarket chain toward a "faster, simpler, and together" approach to customer service. Here, a team from Sainsbury's and Accenture describe how Sainsbury's has used knowledge management and a new portal, Connect, to reduce the time to market for new products, help employees discover new possibilities for collaboration, and allow staff to respond more flexibly to customer needs. |
SCIMA