haku: @indexterm Product differentiation / yhteensä: 236
viite: 76 / 236
| Tekijä: | Gupta, S. Loulou, R. |
| Otsikko: | Process innovation, product differentiation, and channel structure: strategic incentives in a duopoly |
| Lehti: | Marketing Science
1998 : VOL. 17:4, p. 301-316 |
| Asiasana: | INNOVATION STRATEGY PRODUCT DIFFERENTIATION |
| Kieli: | eng |
| Tiivistelmä: | In this paper the authors analyze the joint implications of two effects: inserting independent profit-maximizing retailers into the channel system provides "buffering" to the manufacturers from price competition when their products are highly substitutable and intrachannel contracts are observable (as shown by McGuire and Staelin 1983 under the assumption of constant marginal production costs), and lack of channel coordination results in a reduction in manufacturer's incentives to invest in efforts to reduce production costs. |
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