haku: @indexterm CONSUMER GOODS / yhteensä: 236
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| Tekijä: | Lowson, R.H. |
| Otsikko: | Customized operational strategies for retailers in fast-moving consumer industries |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2001 : APR, VOL. 11:2, p. 201-224 |
| Asiasana: | CONSUMER GOODS RETAILING UNITED KINGDOM |
| Vapaa asiasana: | OPERATIONAL STRATEGIES TAXONOMY |
| Kieli: | eng |
| Tiivistelmä: | This paper reports on the first stage of an empirical study. Conducted in the UK, it examines the operational strategies deployed by a number of leading retailers in fast-moving consumer goods sectors. A taxonomy of the operational strategies used by the firms is provided and the unique components comprising such strategies are described. |
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