haku: @indexterm Product differentiation / yhteensä: 236
viite: 60 / 236
Tekijä: | Johnson, M.E. Anderson, E. |
Otsikko: | Postponement strategies for channel derivatives |
Lehti: | International Journal of Logistics Management
2000 : VOL. 11:1, p. 19-35 |
Asiasana: | DISTRIBUTION CHANNELS PRODUCT DIFFERENTIATION |
Vapaa asiasana: | POSTPONING SUPPLY CHAIN |
Kieli: | eng |
Tiivistelmä: | The value of postponing product differentiation until final distribution for manufacturers who market a family of product derivatives through multiple channels is examined. A model is developed of a supply chain that distributes many short-lived products through different channels. |
SCIMA