haku: @indexterm CONSUMER GOODS / yhteensä: 236
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| Tekijä: | Olbrich, R. |
| Otsikko: | Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel |
| Lehti: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:4, p. 253-267 |
| Asiasana: | Consumer goods Pricing |
| Kieli: | ger |
| Tiivistelmä: | The state of dependence within consumer goods distribution is point of issue of intensive scientific discussion for some time. The author of this article outlines the empirical starting-points and causations of the state of dependence between the branded goods manufacturers and the already high concentrated consumer goods retail sector. |
SCIMA