haku: @indexterm consumer goods / yhteensä: 236
viite: 11 / 236
Tekijä: | Lokshin, B. Gils, A. van Bauer, E. |
Otsikko: | Crafting firm competencies to improve innovative performance |
Lehti: | European Management Journal
2009 : JUN, VOL. 27:3, p. 187-196 |
Asiasana: | competencies products innovation performance management team work surveys research industries consumer goods Germany |
Kieli: | eng |
Tiivistelmä: | Based on interdisciplinary research, customer and technological (here as: tech-al.) competencies (hereafter as: cmpts.) are suggested to have a direct, unconditional effect on firms' innovative performance. This study extends this literature by considering the effect of organizational (here as: org-al.) cmpts. Results from a survey-research executed in the fast moving consumer goods industry suggest that firms crafting org-al. cmpts. do not directly improve their innovative performance. However, those firms successfully combining customer, tech-al. and org-al. cmpts. will create more innovations new to the market. |
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