haku: @indexterm CONSUMER GOODS / yhteensä: 236
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| Tekijä: | Sommers, M. |
| Otsikko: | The prospects for innovation |
| Lehti: | Marketing and Research Today
1991 : FEBR, VOL. 19, p.35-42 |
| Asiasana: | CONSUMER GOODS INNOVATION MARKET RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | In the past, innovation in consumer products in Europe has meant trying to satisfy expected consumer needs on a national scale. It is examined what trends can be expected over the next decade as we move towards a true common market after 1992. These new trends will govern the environment in which new products are developed and marketed. |
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