haku: @journal_id 588 / yhteensä: 237
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| Tekijä: | Wee, C.-H. Tan, S.-J. Cheok, K.-H. |
| Otsikko: | Non-price determinants of intention to purchase counterfeit goods: an exploratory study |
| Lehti: | International Marketing Review
1995 : VOL. 12:6, p. 19-46 |
| Asiasana: | CONSUMER ATTITUDES CONSUMER BEHAVIOUR PRODUCTION MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Counterfeiting is a serious problem besetting an increasing number of industries. It affects not only products whose brand name is synonymous with its quality or flavour, but also products which require a high level of research and development, and marketing. Counterfeit merchandise cuts into profits and harms the brand owner's reputation. To be effective in eradicating counterfeiting, one also has to understand the consumer's propensity to purchase counterfeit products. Challenges the prevalent assumption that price is the main motive for purchasing counterfeit products. |
SCIMA