haku: @journal_id 1775 / yhteensä: 237
viite: 34 / 237
Tekijä: | Cramphorn, S. |
Otsikko: | Does originality contribute to ad effectiveness? |
Lehti: | Admap
2005 : OCT, VOL. 40:9 (465), p. 16-17 |
Asiasana: | advertising effectiveness consumer behaviour |
Vapaa asiasana: | originality |
Kieli: | eng |
Tiivistelmä: | Does creativity sell? Global research shows that it does help, since it makes advertisements exciting, enjoyable, likeable and involving. An that is brand-building. |
SCIMA